1. Commitment to Privacy
DC Labs Inc. dba Ovation ("us," "we,"
or "our") offers and maintains the websites, located at http://ovationhair.com,
including all of their subdomains and subparts (collectively, the “Site”)[, as well as applications
for mobile, tablet, and other smart devices and application programs (collectively, the
access the features on the Site[ or Application]. You can access the Site in many ways, including
This policy was developed to inform visitors to the Site[ and Application] about how we handle and
carefully. BY USING THE SITE[ OR APPLICATION], YOU AGREE TO THE COLLECTION, USE, AND
practices, or your dealings with us, please email us at [email protected] and include
your name and address in the message or write to us at: DC Labs Inc. dba Ovation Hair, PO Box
130008, Carlsbad, California 92013.
2. Collection Of Your Information
When you visit the Site[ or Application], you may provide us with two
types of information: (1) personally identifiable information that you voluntarily disclose so that
we may provide products or services to you, such as when you register for an account or submit
information needed to fill an order; and (2) website use information collected automatically as you
browse the Site[ or Application]. By using the Site[ or Application] or allowing someone to use
the Site[ or Application] on your behalf, you are consenting to our collection, use, disclosure,
transfer, storage, retention, and eventual destruction of your personally identifiable information
Personally Identifiable Information
We may collect personally identifiable information about you, including,
without limitation, your name, address, telephone number, email address, birthday or age, payment
information, and purchase/return/exchange information. If you choose to correspond with us through
email, we may retain the content of your email messages, together with your email address and our
responses to your emails.
Website Use Information
Like many website operators, we collect certain data that your browser
sends to the Site[ or Application] from the computer, mobile device, and/or browser through which
you access the Site[ or Application] (“Log Data”). This Log Data includes, without limitation, your
computer's Internet Protocol ("IP") address, browser type, browser version, statistics on your
activities on the Site[ or Application] (such as the date and time of visits, the pages viewed,
search terms, and time spent at the Site[ or Application]), information about how you came to the
Site [or Application], and data collected through Cookies, web beacons, or other similar
services such as Google Analytics that collect, monitor, and analyze Log Data. Much of this Log
Data is not personally identifiable information. However, when you register for the Site[ or
Application] or otherwise submit personally identifiable information to us, we may associate this
Log Data with your personally identifiable information. At such time, we will treat any such
combined data as personally identifiable information until such time as it can no longer be
associated with you or used to identify you.
3. Use Of Your Information
Broadly speaking, we use personally identifiable information for the
purpose for which you provided it. We use personally identifiable information to fulfill customer
needs, such as order fulfillment, billing, or delivery. If you send us an email, we may use your
email address and other information you submit to provide customer service to you. We also use
personally identifiable information to personalize your shopping experience by using your product
interests and purchase information to recommend other products, services, or promotions that we
believe may interest you.
We may also use your personally identifiable information or Log Data to administer our internal
business activities, such as to design and arrange the Site[ or Application] in the most user-
friendly manner and to continually improve the Site[ and Application] and better meet the needs of
our customers and prospective customers, better understand visitors to the Site[ or Application],
manage your account, provide customer service, or make available other products and services to our
customers and prospective customers.
If you choose to receive information from us, we may use your personally identifiable
information to contact you with information and updates about products, discounts, special
promotions, or other offers from or on behalf of Ovation Hair, as well as changes to the Site[ or
Application]. We will do this only with your permission if you have opted to receive information
from us. You may notify us at any time of your desire not to receive communications from us, or to
Opt Out, by following the unsubscribe instructions set forth at the bottom of our promotional e-
mail messages, or by emailing your request to unsubscribe to: [email protected] with
the phrase “Privacy Opt-out: Ovation Mailings” in the subject line.
4. Disclosure Of Your Information
No Sale of Your Information
We are not in the business of selling your personally identifiable
information. We consider this information to be a vital part of our relationship with you.
Therefore, we will not sell, rent, or license your personally identifiable information to third
parties, including third party advertisers. There are, however, certain circumstances in which we
may disclose, transfer, or share your personally identifiable information with certain third
parties without further notice to you, as set forth below.
Sharing Information With Parent Companies, Subsidiaries, And
We may share your personally identifiable information with our parent
parent companies, subsidiaries, and affiliates will be bound to maintain that personally
Sharing Information With Successors
As we develop our business, we might sell or buy businesses or assets.
In the event of a corporate sale, merger, reorganization, dissolution, or similar event, personally
identifiable information may be part of the transferred assets. You acknowledge and agree that any
successor to or acquirer of DC Labs Inc. dba Ovation Hair (or its assets, affiliates, or
subsidiaries) will continue to have the right to use your personally identifiable information and
Sharing Information With Agents, Consultants, and Related Third
We, like many businesses, sometimes engage other companies to perform
certain business-related functions. These companies may include marketing or advertising partners,
shipping companies, database service providers, data analysts, backup and disaster recovery service
providers, email service providers, payment processors, and others. When we engage another company
to perform such functions, we may provide it with personally identifiable information, Log Data, or
aggregate information about our customers, sales, website traffic patterns, and related website
information, in connection with its performance of such functions. However, we do not collect or
store credit card information or internet protocol addresses directly; rather, we employ a third
party payment processor who may collect, store, and use such information. We take measures to
select service providers that are responsible and afford privacy protections to their customers,
such as those that comply with the Payment Card Industry Data Security Standards. However, we
cannot make any representations about the practices and policies of these third party companies.
Sharing Information Through Social Media
We work with third parties, including social media sites like Twitter,
Facebook, YouTube, Instagram, Pinterest, and Google+, and with application developers who
specialize in social commerce so you can connect to Ovation Hair through your social networks. All
of these companies operate Third Party Sites, as defined in section 8. We provide access to our
Site[ and Application] by third parties and business partners so we can generate interest in our
products among members of your social networks and to allow you to share your product interests
with friends in your network.
If you use features made available on our Site[ or Application] by a
third party social media site, your personally identifiable information may be collected or shared
by us or by the third party. We consider information collected or shared through any such social
media features as public information because the third party social media sites made it publicly
available. If you do not want us to be able to access information about you from Third Party
Sites, you must instruct the Third Party Sites not to share the information with us. Ovation Hair
does not control how these third parties use information collected from or about you, so be sure to
review the privacy policies and privacy settings on your social media sites to make sure you
understand the information they are sharing. If you do not want a Third Party Site to share
information about you, you must contact that site and determine whether it gives you the
opportunity to opt out of sharing such information. We do identify any areas on the Site[ and
Application] where third parties share information about you.
We use features on third party social media sites that allow you to
express opinions about our products or purchase our products. Those Third Party Sites may collect
or register your views about our products (including whether you purchased a product) and make
those views available to Ovation Hair and on public portions of the Third Party Sites. You can
avoid such collection and use of your personally identifiable information by declining to buy our
products through Third Party Sites or to express your views about our products on Third Party
Sites. Third Party Sites may also give you the option to limit such data collection and disclosure
in the privacy settings on their sites. Ovation Hair reserves its right not to display your
personally identifiable information or content on our Site[ or Application], even if you express an
opinion about one of our products or consent to our use of such information or content. We reserve
the right to remove personally identifiable or other information of any person for any reason. We
may also remove from our Site[ or Application], in our sole discretion, any product offering or any
photo or product description.
California Privacy Rights
If you are a California resident, you have the right to request
information from us regarding the manner in which Ovation Hair shares certain categories of
personally identifiable information with third parties for their direct marketing purposes. Under
California law, you have the right request the following information, which you may do by emailing
us at [email protected]:
1.The categories of information we disclosed to third parties for their
direct marketing purposes during the preceding calendar year;
2. The names and addresses of the third parties that received the
3. If the nature of the third party's business cannot be determined
from their name, examples of the products or services they marketed.
We may provide this information in a standardized format that is not
specific to you.
Legally Compelled Disclosure of Information
We may disclose your personally identifiable information if required to
do so by law (including, without limitation, responding to a subpoena or request from law
enforcement, a court, or a government agency) or in the good faith belief that such action is
necessary to (i) comply with a legal obligation; (ii) protect or defend our rights, interests, or
property, or that of third parties; (iii) prevent or investigate possible wrongdoing in connection
with the Site[ or Application]; (iv) act in urgent circumstances to protect the personal safety of
users of the Site[ or Application] or the public; or (v) protect against legal liability.
5. Your Choices About Use, Disclosure, and Deletion Of
People have different views of and concerns about privacy. Our goal is
to be clear about what information we collect, so that you can make meaningful choices about how it
is used. You may choose to create a personal client account to shop faster and easier and to check
on your order status and history. You may choose to become a member of our loyalty program or our
mailing list to earn rewards toward your purchases or receive information about products, services,
and promotions. You may choose to place an order on the Site[ or Application] or share information
about yourself in the user-generated content portions of the Site[ or Application]. Alternatively,
you may choose to limit the personally identifiable information you submit by only browsing the
Site[ or Application] without providing your name or other information. If you browse the Site[ or
Application] without providing any personally identifiable information, you may not be able to use
the full functionality of the Site[ or Application]. To open an account, for example, you must
provide your name and email address.
Alternatively, you may choose to opt in or out of all or specific uses
of your information at any time. You can view and edit your preferences about whether to receive
email communications from us by accessing your account on the My Account link If you have
registered to receive emails from us, you can opt out at any time by following the unsubscribe
instructions set forth at the bottom of our promotional e-mail messages, or by emailing your
request to unsubscribe to: [email protected] with the phrase “Privacy Opt-out: Ovation
Mailings” in the subject line.
Even after you opt out of electronic communications, we will retain your
use it to contact you. IF YOU CHOOSE TO CHANGE YOUR PRIVACY PREFERENCES IN THE FUTURE TO
OPT OUT OF ALL OR SPECIFIC USES OF YOUR PERSONALLY IDENTIFIABLE INFORMATION, THAT WILL NOT LIMIT
THE LAWFULNESS OF ANY PROCESSING PERFORMED BASED ON YOUR PRIOR CONSENT TO COLLECT, USE, DISCLOSE,
STORE, OR DESTROY YOUR PERSONALLY IDENTIFIABLE INFORMATION.
You have the right to prompt deletion of your personally identifiable
information upon request. If you would like us to delete the data we have collected about you that
we have received through your use of the Site[, Application,] or any social media provider or Third
Party Site, please email us at [email protected] with the phrase “Privacy Opt-out:
Delete My Information” in the subject line. If your information is deleted, you may not have
access to certain functionality of the Site[or Application], such as promotions, product
information, or opportunities.
6. Information Security
We are committed to the protection of customer information. When you
place an order through the Site[ or Application], we encode your information using Secure Socket
Layer (SSL) encryption technology. This is the most advanced consumer online security technique to
date. The SSL encrypts, or translates, your order information into a highly indecipherable code,
which is processed immediately. All credit card transactions occur in a secure area of the Site to
protect you from any loss, misuse, or alteration of information collected. Our business practices
also limit employee access to personally identifiable information and limit the use and disclosure
of such information to authorized persons, processes, and transactions.
Storage of Your Information
We may store personally identifiable information itself or such
information may be stored by third parties to whom we have transferred it in accordance with this
identifiably information collected via the Site[ or Application] from loss, misuse, unauthorized
access, inadvertent disclosure, alteration, and destruction. However, no network, server,
database, or Internet or e-mail transmission, is ever fully secure or error free. Therefore, you
should take special care in deciding what information you send to us electronically. Please keep
this in mind when disclosing any personally identifiable information.
Accessing and Correcting Your Information
If you have registered for an account on the Site[ or Application], you
may access and update some of your personally identifiable information being stored by us by
logging in and visiting the My Account page. You may also request access to all of your personally
identifiable information that we collect online and maintain in our database by emailing us at
[email protected] If you have not registered for an account on the Site[ or
Application], you may create one by signing up, which will give you the ability to access some of
your personally identifiable information directly. We will take reasonable steps to respond to
requests relating to personally identifiable information within forty-five (45) days, however, we
may reject requests that we find to be unreasonable (i.e., require disproportionate efforts or
material changes to our information systems), impractical, or abusive (i.e., repetitive requests,
requests made in bad faith, requests that would compromise third party information).
We may retain your personally identifiable information as long as you
continue to use the Site[ or Application]. You may close your account by contacting us. However, we
may retain personally identifiable information for an additional period as is permitted or required
under applicable laws. Even if we delete your personally identifiable information, it may persist
on backup or archival media for an additional period of time.
Evaluation of Information Protection Practices
requirements, and corporate policies and procedures governing the security, confidentiality, and
the date at the top of this page.
7. Cookies Web Logs, And Similar Technologies
Third Party Links
The Site[ or Application] may contain links to other websites not
operated or controlled by us (the “Third Party Sites”). These links are provided solely as
pointers to information on topics that may be useful to the users of the Site[ or Application].
describe here do not apply to the Third Party Sites. The links from the Site[ or Application] do
not imply that we endorse or have reviewed the Third Party Sites. We do not direct or control the
practices employed by the Third Party Sites linked to or from the Site[ or Application] nor the
information or content contained therein. We suggest contacting those sites directly for
information about their privacy policies.
Non-Personally Identifiable Data
When you interact with the Site[ or Application], we may also collect
collection, use, disclosure, transfer and storage/retention of personally identifiable information
do not apply to non-personally identifiable data. The non-personally identifiable data we collect
may include, without limitation, Log Data, domain names of your Internet Service Provider, your
approximate geographic location, a record of your usage of the Site[ or Application], the time of
your usage and aggregated personally identifiable information, but only to the extent that the
foregoing cannot be used to specifically identify you. If we combine non-personally identifiable
data with personally identifiable information, we will treat the combined data as personally
Aggregated Personally Identifiable Information
In an ongoing effort to better understand and serve visitors of the
Site[ or Application], we may conduct research on our customer demographics, interests, and
behavior based on personally identifiable information and other information that we have collected.
This research may be compiled and analyzed on an aggregate basis and this aggregate information
does not identify you personally and therefore is considered and treated as non-personally
We do not knowingly or intentionally collect any personally identifiable
information from children under the age of sixteen (16), and the Site[ and Application] are neither
directed nor targeted to children less than sixteen (16) years of age. If you are under the age of
sixteen (16), please do not submit any personally identifiable information through the Site[ or
Application]. We strongly encourage parents and legal guardians to monitor their children's use of
personally identifiable information through the Site[ or Application]. If you have reason to
believe that a child under the age of sixteen (16) has provided personally identifiable information
to us through the Site[ or Application], please email us at [email protected], and we
will use reasonable efforts to delete such personally identifiable information from the Site[,
Application,] and our files.
10. International Privacy Laws
If you are visiting the Site[ or Application] from outside the United
States, please be aware that you are sending information (including personally identifiable
information) to the United States where our servers are located. That information may then be
transferred within the United States or back out of the United States depending on the type of
information and how it is stored by us. We will hold and process your personally identifiable
Please note that privacy laws in the United States may not be the same as, and in some cases may be
less protective than, the privacy laws in your country, and in the United States personally
identifiable information may be subject to lawful access requests by government agencies.
The Site[, Application,] and our business practices may change from time
reserve the right, in our sole discretion, to modify or supplement this policy at any time. If a
material change to the terms of this policy is made, we will post a notice on the Site[ or
Application]’s homepage with a link to the new policy. Modifications will be effective thirty (30)
days following the date of posting such a notice or such other date as is communicated in any other
notice to you. Your continued use of the Site[ or Application] following the effectiveness of any
and otherwise using the Site[ and/or Application].
12. Dispute Resolution
If you have a complaint about our privacy practices, we will take
reasonable steps to work with you to attempt to resolve your complaint under the arbitration
WE EACH AGREE TO SETTLE DISPUTES (EXCEPT CERTAIN SMALL CLAIMS) ONLY BY ARBITRATION. BY USING THE
ARE AGREEING TO WAIVE AND ARE WAIVING OUR RESPECTIVE RIGHTS TO SUE IN COURT AND TO A TRIAL BY JURY.
YOU AND OVATION HAIR EACH AGREE THAT DISPUTES WILL BE ARBITRATED. THE RULES IN ARBITRATION ARE
DIFFERENT. THERE IS NO JUDGE OR JURY, AND REVIEW IS LIMITED, BUT AN ARBITRATOR CAN AWARD THE SAME
DAMAGES AND RELIEF, AND MUST HONOR THE SAME LIMITATIONS STATED IN THE AGREEMENT AS A COURT WOULD.
To initiate an arbitration, you and/or Ovation Hair must first send the other party a
notice of the complaint that includes a written statement of their identity, address, and contact
information, facts giving rise to the complaint, and the relief sought (the “Dispute Notice”). A
Dispute Notice must be addressed to: DC Labs Inc. dba Ovation Hair, Attn: Dispute Notice Agent, PO
Box 130008, Carlsbad, California 92013 and sent by certified mail as described in section 27 of
complaint within sixty (60) days after the Dispute Notice is sent, either party may commence an
13. Acceptance Of These Terms
Application] following the posting of such changes will signify your acceptance of those changes.
By providing personally identifiable information to us, you fully and unambiguously consent to the
collection and processing of your information throughout the world, including, without limitation,
in the United States and in other countries that may be considered as having less than adequate
protections for your personally identifiable information.
including information that can be associated with a specific person and could be used to identify
that person (“personally identifiable information”), that is collected from visitors to the Site[
or Application] through cookies, web logs, and other similar technologies.
1. Incorporation By Reference
is incorporated by reference, which sets forth our policy with respect to the collection, use,
disclosure, transfer, and storage of information, including personally identifiable information
By using the Site[ or Application], you are consenting to the use of the
and non-personal data, and to the storage of information on your device or web browser as described
3. What are cookies?
A cookie is a piece of information that is placed on your web browser or
hard drive when you access and/or use the Site[ or Application]. Cookies store text and can later
browser and you as a unique visitor to the Site[ or Application] through an anonymous unique
identifier. Cookies can remember what information you access on one webpage to simplify your
subsequent interactions with the Site[ or Application] or to use the information to streamline your
transactions on related webpages. This makes it easier for you to move from one webpage to another
and to complete commercial transactions over the Internet. Cookies should make your online
experience easier and more personalized. We also use Flash cookies for fraud prevention
How can I manage cookies?
Cookies may be session cookies (i.e., last for only one browser session)
or persistent cookies (i.e., continue on your browser until they are affirmatively deleted). You
can manage cookies through your web browser's option settings and through those settings you may be
able to (i) receive notifications when you are receiving new cookies; (ii) disable cookies; or
(iii) delete cookies. Please refer to your web browser's help section for information on how to do
4. What do we use these technologies for?
We use these technologies in a way that is essential for the operation
to route your traffic to effectively distribute the Site[ or Application] workload across numerous
servers. Web server logs allow us to count how many people visit the Site[ or Application] and
evaluate their visitor capacity.
We use these technologies to monitor the Site[ and Application] and to
analyze how you use the Site[ and/or Application]. Cookies also help us improve your shopping
experience by, among other things, keeping track of your preferences, recognizing you if you have a
shopping account, and tracking your shopping basket as you shop. We may link the anonymous visitor
ID from your cookie to a user ID in our database to help us analyze web traffic and statistics. We
may place cookies that allow us to measure the time of your requests to our servers and our
responses, to test new features, to record statistics about Site[ or Application] usage, to track
your activities on the Site[ and/or Application], and to track the places from which you come to
the Site[ or Application]. We may also use third party cookies to collect information about visitor
behavior on the Site[ or Application] for these Performance/Analytics purposes. From time to time,
other companies may help us with data research and analysis, but they will be prohibited from using
that data for any other purpose.
We use these technologies to allow us to provide certain functionality
on the Site[ and Application] and to remember your preferences. For instance, cookies allow us to
track your order history and returns, to auto-populate shipping and billing addresses, and to give
you access to features such as a “Wish List.” If you disable or delete cookies, you may not be
able to use some functions of the Site[ and/or Application].
Advertising (including behavioral/interest based
We use these technologies to deliver focused online banner
advertisements to you both on and off the Site[ or Application]. By using these technologies, we
hope to better tailor these advertisements to your interests. Sometimes this is called online
behavioral, interest based or retargeted advertising.
Ovation Hair allows third-party companies to collect certain information
when you visit our website to display ads tailored to your individual interests based on how you
browse and shop online. These companies use non-personally identifiable information (e.g., click
stream information, browser type, time and date, subject of advertisements clicked or scrolled
over, hardware/software information, cookie and session ID), and personally identifiable
information (e.g., IP address) during your visits to this and other websites in order to provide
advertisements about goods and services likely to be of greater interest to you. These parties
typically use a cookie or a third party web beacon to collect this information. Ovation Hair
adheres to the Digital Advertising Alliance (DAA) self-regulatory principles for OBA.
Some browsers have a “do not track” feature that lets you tell websites
that you do not want to have your online activities tracked. At this time, we do not respond to
browser “do not track” signals, but we do provide you the option to opt out of behavioral
advertising. To learn more about online banner advertisements or to opt-out of this type of
advertising, visit the Network Advertising Initiative website or Digital Advertising Alliance
website. Options you select are browser and device-specific.
5. Does anybody else use these technologies on your
Most of the cookies and other technologies described above on the Site[
or Application] are set by us (aka first party cookies) or are used in connection with the Site[ or
Application] and set by third party service providers at our direction ("Third Party Cookies"). We
may use Third Party Cookies with respect to each of the uses set forth above.