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What it is:

This hydrating shampoo provides a gentle, yet effective cleanse while restoring moisture and minimizing frizz. Formulated with naturally derived ingredients that attract and retain moisture without weighing hair down – great for all hair types – including fine hair.

Perfect for:

Dry, coarse hair types seeking a hydrating cleanse.

How it works:

Gently cleanses strands while infusing moisture. Blended ingredient technology enhances penetration of Vitamins, Panthenol and amino acids. Transforms dry hair into soft, manageable hair.

Formulated  without:

Parabens or Sulfates

Safe for Color Treated Hair. Dermatologist Reviewed. Cruelty Free.
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Apply Ovation Moisture Shampoo to wet hair. Gently work into lather at the scalp and lightly massage through ends, then rinse.

Follow with Ovation Cell Therapy Hair Treatment* and an Ovation Conditioner.

*When incorporating Cell Therapy into your hair care routine, please continue to wash your hair at the frequency you normally would.

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Guar Hydroxypropyltrimonium Chloride, Phytantriol, Polyquaternium-7, dl-Panthenol, Allantoin, Aloe Vera Barbadensis, Carthamus Tinctorius (Safflower) Oleosomes, Serenoa Serrulata (Saw Palmetto) Fruit Extract and Carya Ovata Bark Extract, Methyl-2 Sulfolaurate, Cocamidopropyl Hydroxysultaine, Sodium Lauryl Sulfoacetate, Cocamidopropyl Betaine, Disodium 2-Sulfolaurate, Decyl Glucoside, Polyacrylate-33, Acetamide MEA (and) Lactamide MEA, Glycol Stearate (and) Laureth-4 (and) Cocamidopropyl Betaine, Fragrance, Fragrance, Amino Methyl Propanol, Methylchloroisothiazolinone, Methylisothiazolinone, Purified Water.


Watch our video to discover the benefits
Why Cell Therapy?


What our customers are saying...

“Ovation Cell Therapy has given my hair volume and next to no hair breakage. I love it! Thanks Ovation! It's a great product that I highly recommend.”

Cheryl S.

“I'm in my mid-50's and worry about hair loss, but for now my hair has never been stronger, smoother or fuller. Cell Therapy is so great for the health of my hair and scalp and there is always a visible difference when I use it. I have recommended these products to many; I even told my sister Cell Therapy would 'change her life!' Thank you!”

Elizabeth W.

“My hair has never been this healthy before. I was shocked, but Cell Therapy really works!”

Rebecca B.

“My hair has been rescued after a bad highlighting experience. It feels so soft and healthy again. I can’t imagine ever using a different hair care system. Thanks Ovation Hair!”

Rachel N.

“Makes my hair look and feel so much better!”

Cathy P.

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Product FAQs

  • Can I use Moisture Shampoo every day?
    Yes. Our Moisture Shampoo is a gentle cleanser that is safe and effective for every day use.
  • Is the Moisture Shampoo paraben and sulfate free?
    Yes, the Moisture Shampoo provides a gentle cleanse.


    • Guar Hydroxypropyltrimonium ChlorideDerived from the guar bean to provide excellent detangling benefits during wet and dry combing.
    • PhytantriolImproves moisture retention for hair and scalp and adds gloss and softness to hair.
    • Polyquaternium-7Binds moisture while imparting luster, softness, and body. Also makes hair easier to comb.
    • dl-PanthenolA Vitamin B5, derived from oats that has a proven history of restoring resiliency to hair and deeply moisturizes the skin.
    • AllantoinExtracted from the Comfrey Root this ingredient is used topically for its healing properties.
    • Aloe Vera BarbadensisA natural plant extract that soothes irritated skin and scalp.
    • Carthamus Tinctorius (Safflower) OleosomesA unique, naturally derived structure that suspends and releases emollient oils and vitamin E continually over time to trap in moisture and fragrance.
    • Serenoa Serrulata ExtractHelps block the production of DHT which can contribute to hair loss.
    • Methyl-2 Sulfolaurate, Cocamidopropyl Hydroxysultaine, Sodium Lauryl Sulfoacetate, Cocamidopropyl Betaine, Disodium 2-Sulfolaurate, Decyl GlucosideA sulfate-free surfactant blend used to create a rich lather and provide a gentle cleanse.
    • Polyacrylate-33Increases product viscosity.
    • Acetamide MEA (and) Lactamide MEANaturally occurring acid, this ingredient helps to retain moisture.
    • Glycol Stearate (and) Laureth-4 (and) Cocamidopropyl BetaineDerived from coconuts and provides a pearlescent finish.
    • FragranceNectarine Mint & Fresh Citrus.
    • Amino Methyl PropanolAn ingredient used to balance the pH.
    • Methylchloroisothiazolinone, MethylisothiazolinonePreservatives.
    • Purified WaterWater that has been treated to remove impurities.