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What it is:

A rich, lathering shampoo leaving hair looking and feeling healthier and more manageable.

Perfect for:

Hair types seeking a deep, lathering cleanse.

How it works:

Formulated with naturally derived Sodium Laureth Sulfate, a gentle, foaming surfactant from palm extract, Lux Shampoo cleanses hair, leaving it shiny and voluminous. Natural botanical extracts soothe the hair and scalp.

Formulated  without:


Safe for Color Treated Hair. Dermatologist Reviewed. Cruelty Free.
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Apply Ovation Lux Shampoo to wet hair. Gently work into lather at the scalp and lightly massage through ends, then rinse.

Follow with Ovation Cell Therapy Hair Treatment* and an Ovation Conditioner.

*When incorporating Cell Therapy into your hair care routine, please continue to wash your hair at the frequency you normally would.

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Palmitamidotrimonium Chloride, Polyquaternium 10, Sodium PCA, Glycosaminoglycans, Allantoin, Aloe Vera Barbadensis, Serenoa Serrulata (Saw Palmetto) Fruit Extract and Carya Ovata Bark Extract, Lavender Extract, Thyme Extract, Clove Extract , PEG 75 Lanolin, Acetamide MEA (and) Lactamide MEA, Cocamidopropyl Betaine, Glycol Stearate (and) Laureth-4 (and) Cocamidopropyl Betaine, Sodium Laureth Sulfate, Caprylyl/Capryl Glucoside, Cocamidolpropyl Betaine, Lauramine Oxide, Tetrasodium EDTA, FD&C Blue #1, Fragrance, Methylchloroisothiazolinone, Methylisothiazolinone, Purified Water.


Watch our video to discover the benefits
Why Cell Therapy?


What our customers are saying...

“Ovation Cell Therapy has given my hair volume and next to no hair breakage. I love it! Thanks Ovation! It's a great product that I highly recommend.”

Cheryl S.

“I'm in my mid-50's and worry about hair loss, but for now my hair has never been stronger, smoother or fuller. Cell Therapy is so great for the health of my hair and scalp and there is always a visible difference when I use it. I have recommended these products to many; I even told my sister Cell Therapy would 'change her life!' Thank you!”

Elizabeth W.

“My hair has never been this healthy before. I was shocked, but Cell Therapy really works!”

Rebecca B.

“My hair has been rescued after a bad highlighting experience. It feels so soft and healthy again. I can’t imagine ever using a different hair care system. Thanks Ovation Hair!”

Rachel N.

“Makes my hair look and feel so much better!”

Cathy P.

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Product FAQs

  • Can I use the Lux Shampoo every day?
    Yes. The Lux Shampoo offers a gentle but thorough cleanse that is safe and effective for everyday use.


    • Palmitamidopropyltrimonium ChlorideDerived from the palm tree and known to provide color protection.
    • Polyquaternium 10Reduces the effect of static electricity while enhancing the feel and texture of hair that has been exposed to free radicals and chemical treatments.
    • Sodium PCAAn amino-based humectant used to restore moisture and provide a soft velvety feeling to hair.
    • GlycosaminoglycansAn ingredient found naturally in the skin which provides moisturizing and soothing properties.
    • AllantoinExtracted from the Comfrey Root this ingredient is used topically for its healing properties.
    • Aloe Vera BarbadensisA natural plant extract that is known to soothe irritated skin and scalp.
    • Serenoa Serrulata ExtractKnown to help block the production of DHT which can contribute to hair loss.
    • Lavender ExtractNaturally derived from lavender, known to reduce irritation and inflammation.
    • Thyme ExtractExtracted from Thyme, an anti-oxidant containing herb.
    • Clove ExtractAn extract of Clove which contains eugenol, a mild, natural preservative.
    • PEG 75 LanolinDerived from sheep's wool, this provides moisture to the hair and scalp.
    • Acetamide MEA (and) Lactamide MEANaturally occurring acid, this ingredient helps to retain moisture.
    • Cocamidopropyl BetaineA plant derived, sulfate free surfactant used to boost foam and enhance oil removal.
    • Glycol Stearate (and) Laureth-4 (and) Cocamidopropyl BetaineDerived from coconuts and provides a pearlescent finish.
    • Sodium Laureth SulfateProduces creamy rich lather that is a mild and gentle cleansing surfactant.
    • Caprylyl/Capryl Glucoside, Cocamidolpropyl Betaine, Lauramine OxideThis is a blend of gentle, sulfate-free surfactants which contribute to superior lather and cleansing ability.
    • Tetrasodium EDTAAids in removing an excess build-up of minerals for increased product penetration. Removes metal ions and protects hair from oxidative damage.
    • FD&C Blue #1Color
    • FragranceSun Ripened Mango
    • Methylchloroisothiazolinone, MethylisothiazolinonePreservatives.
    • Purified WaterWater that has been treated to remove impurities.