worth 3 loyalty points
What it is:

This Curl Shampoo is formulated with natural extracts to combat frizz and keep curls manageable while providing a gentle cleanse.

Perfect for:

Hair types with naturally curly or wavy hair.

How it works:

Curl quenching ingredients tame frizz and help define natural curls leaving hair soft and hydrated.

Formulated  without:

Parabens or Sulfates

Safe for Color Treated Hair. Dermatologist Reviewed. Cruelty Free.


Watch our video to discover the benefits


What our customers are saying...

"I'm in my mid-50's and worry about hair loss, but for now my hair has never been stronger, smoother or fuller. Cell Therapy is so great for the health of my hair and scalp and there is always a visible difference when I use it. I have recommended these products to many; I even told my sister Cell Therapy would 'change her life!' Thank you!"

Elizabeth W.

Ratings & Reviews

1 Review

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my fave curly girl shampoo so far!

Kandy| 7/26/2022

this one is one of my favorite shampoos I have tried yet! honestly I was impressed

Product FAQs

  1. Can I use the Curl Shampoo every day?
    Yes. Our Curl Shampoo is a gentle cleanser that is safe and effective for every day use.
  2. Is the Curl Shampoo cruelty free?
    Yes, the entire line of Ovation Hair products is cruelty free.


  • Brassica Oleraceae (Broccoli) Seed Oil
    Highly moisturizing imparting sheen and luster with quick absorption leaving a non-greasy feel.
  • Argania Spinosa (Argan) Kernel Oil
    Rich in Vitamin E and Omega fatty acids, providing nutrition for hair. Contains linoleic and oleic acid that hydrate and moisturize hair. Restores lost moisture and increases shine.
  • Persea Gratissima (Avocado) Oil
    Fatty acids in Avocado Oil help hair feel soft and impart shine. Rich in Vitamin E which is to known to help promote healthy hair.
  • Passiflora Edulis (Passionfruit) Seed Oil, Oryza Sativa (Rice Bran) Oil, Euterpe Oleracea (Acai) Pulp Oil
    This rich array of natural oils contains nutrients and antioxidants, known to encourage healthy hair and helps manage split ends. Rich in fatty acids and Vitamin E.
  • Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate
    Produces creamy rich lather that is a mild and gentle cleansing surfactant.
  • Olive Oil PEG-7 Esters
    An olive derived emulsifier which helps to keep oil and water from separating.
  • Cocamidopropyl Betaine
    A plant derived, sulfate free surfactant used to boost foam and enhance oil removal.
  • Propylene Glycol, PEG-55 Propylene Glycol Oleate
    A thickening agent for aqueous solutions of shampoos.
  • Althaea Officinalis (Marshmallow) Extract
    This natural plant extract is known to have an amazing slippery feel which makes removing tangles and knots a breeze.
  • Phenoxyethanol, Ethylhexylglycerin
    A preservative.
  • Potassium Cocoyl Hydrolyzed Keratin
    Provides excellent foaming effects.
  • Acrylamidopropyl Trimonium Chloride/Acrylamide Copolymer
    Reduces both wet and dry comb energies, leaving hair feeling more conditioned. Improves lather density. Leaves dry hair noticeably silkier
  • Tetrasodium EDTA
    Aids in removing an excess build-up of minerals for increased product penetration. Removes metal ions and protects hair from oxidative damage.
  • Erythritol
    A naturally occurring sugar alcohol known to improve combability.
  • Sodium Cocoyl Isethionate
    Sulfate free, coconut derivative which provides gentle cleansing and ample foam.
  • Fragrance
    Fruity and floral.
  • Purified Water
    Water that has been treated to remove impurities.